May 17, 2013

Cara Delevigne Bares It All For Marc Jacobs’s Skin Tees Campaign

Excessive tanned skin is so passé. And you know what else is? Skin cancer!

Melanoma, the least frequent type of skin cancer, also happens to be the most aggressive. Fortunately, melanoma can be fully cured if it’s caught and treated on time, meaning while it’s still in its early stages, localised at skin level exclusively, before starting to spread to other organs and bones, via blood and lymph.

Melanoma kills over 1 million people annually. The primary risk, aside from genetics (having a first degree relative who’s had melanoma increases your chances of developing it yourself), is excessive and incorrect sun exposure. This however means that unlike other cancer types, melanoma may be easily prevented, simply by following a few rules:

>> Avoid excessive sun exposure and make sure to protect your skin every time you leave the house, by applying sunscreen.

>> Visit your dermatologist regularly and book an urgent appointment if you notice that any of he moles n your skin change their shape, colour or diameter.

>> Avoid tanning beds at all costs. A single session in a tanning bed increases your risk of developing skin cancer by 20%!!!

Marc Jacobs, along with his business partner, Robert Duffy, who has been diagnosed with skin cancer a couple of years ago, have started back in 2006 a campaign entitled ”Protect The Skin You’re In”, meant to raise funds for New York University’s Skin Cancer Institute.

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Naomi Campbell, Winona Ryder, Juliane Moore and Selma Blair were among the famous names to pose nude for the first edition of the campaign (some even against their agents’ advice), their photos printed on a series of T-shirts, which then sold with immense success, managing to raise $400,000 that year.

Encouraged by the project’s previous success, the next year Jacobs enlisted the help of other celebrity names, such as Eva Mendes, Heidi Klum and Helena Christinsen. Over the following years, Victoria Beckham, Bar Rafaeli, Dita Von Teese and Miranda Kerr were just some of the names added to the list, raising millions of dollars for skin cancer research.

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The current star of the ”Protect The Skin You’re In” campaign is IT-supermodel of the moment, Cara Delevigne, who bared it all for Marc Jacobs Skin Tees project.

Help raise money for cancer research by getting your hands on the coolest T-shirt of the summer, which you can find in Marc Jacobs stores, as well as online, for the price of € 27.

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Photos courtesy of: vogue.co.uk, online.wsj.com, thefrontrowview.com