October 8, 2013

Buyers’ secrets or How it is to shop straight of the runway

Lanvin SS14

So, there is this human, predominantly feminine, activity called shopping with meanings and joys sometimes difficult, if not outright impossible to explain. And then there is shopping-shopping, online shopping, gifts shopping, emergency shopping for a party dress for tonight, recreational shopping, no-reason-shopping… And, the guru of all types of shopping, shopping as a professional activity of a specialised, experienced person dedicatedly making it the cornerstone of our future shopping! Abstract, but inspirational, isn’t it?

So I chose, aiming at the title of shopping mentoring, three examples of shopping sessions by the Luisa Via Roma buyers. What is it that most matters in a collection? What is the piece with most potential for wardrobes around the world? Who is it that designers have in mind when they make up a concept and who is it that buyers never forget when picking and choosing? Ah, we still have so much left to learn!

Mary Katrantzou SS14

Antonio Berardi S/S 2014, Pink Ladies and Serious Separates

Lanvin S/S 2014, Shimmy Shimmer Shake

Mary Katrantzou S/S 2014, A Technicolour Dream

To see how it is going runway shopping with Luisa Via Roma at even more shows – Giorgio Armani, Dolce & Gabbana, Burberry, Roberto Cavalli and many others – discover more LVR experiences, here.


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Photo sources: Luisa Via Roma, Lanvin, Mary Katrantzou