Less than a week before the start of the London menswear shows for the upcoming Spring/Summer 2014 season, a study published by the Victoria & Albert Museum was illustrating, in light of careful analysis, a fact that everybody has already been knowing in their hearts – The United Kingdom is the birthplace of luxury menswear. And if there’s a label in the entire world that can perfectly demonstrate this, then it surely is Burberry.
In a bold strategic move that has since been highly acclaimed, the Burberry Menswear show has been moved, after a decade of being showcased in Milan, into the décor of the iconic Hyde Park, overlooking London’s Kensington Palace – what could be more British than this, after all?
Burberry is finally home, in the land where more than a century ago, in 1901, company founder Thomas Burberry was introducing the trench coat as a clothing alternative for the British troops of World War I, a piece that would soon march towards such popularity within the mass public, that it would become an iconic silhouette, as well as a staple of the brand.
The core of the Burberry aesthetic – British style combining utility and comfort with a unique sense of refinement, in the most fashionable and effortless of ways, has always been mirrored in Christopher Bailey’s creations for the label, but the strategic power-move of the Burberry Prorsum Menswear show back to London, has subtly inoculated an extra dose of classic British charm to the collection.
Yesterday afternoon, while I was impatiently waiting for the show in front of my computer – yes, I was definitely extremely proud and even more honored that the runway show was LIVE streamed right here on my beloved Fashion Avec Passion – my eyes stopped over an interview of Christopher Bailey with GQ magazine UK.
Bailey was describing the energy of British style, attributing it to a mindset rather than to a certain formula – in other words, the inimitable magnetism of British men resides precisely in their inherent sense of style that makes their attire ooze elegance and refinement without seeming excessively calculated. And there is a huge help precisely from masterminds like Bailey, widely credited with turning Burberry into the super fashion engine it is today.
Now, moving the show back to London, which is the creative heart of Burberry as well as the place where the brand’s heritage dates back to more than a century and a half ago, translated into the fact that the Burberry collection echoed the much-familiar British elegance, to which the designer infused a touch of playfulness, freshness and youthfulness – London is, after all, the place where, season after season, young talents revolutionise the fashion world with the most fresh and innovative ideas.
The typical British refinement – natural, authentic, effortless, was doubled by a great dose of modernity. Christopher Bailey mixed the elegance of cashmere and silk with the casualness of cotton and linen, inoculating to all this a spectrum or raw rainbow colours, creating a line-up of looks whose allure perfectly echoed the brand’s long-standing tradition.
The cashmere sweaters and shirts in bold primary colours, worn underneath clean-cut coats or signature trench coats dipped in the same powerful hues, the quirky accessories in the form of skinny ties in vibrant colours, playful polka dot scarves and geek chic glasses, as well as the short jackets in sweet pastel shades, are all pieces that are bound to fly off the shelves come spring season. I couldn’t think to anything else than this: if there is a hot look for a hot guy, that is certainly Burberry.
And guess what – if you’ve already fallen in love with the Burberry collection, you don’t have to wait until springtime to purchase a few pieces that will most certainly become the key-elements of any man’s wardrobe. The always innovative-driven Burberry brand has, since a few seasons ago, come up with an unique service – the runway looks can be purchased directly from the company’s website, just as soon as the show comes to an end!
The Burberry Prorsum Menswear S/S 2014 collection has already stolen the hearts of the celebrities who got to enjoy it front row – from sportspeople like Max Chilton, racecar driver, and tennis ace Serena Williams, to actors such as Douglas Booth and Hugh Dancy, performers Tinie Tempah and Dan Gillespie Sells, and male supermodel of the moment, David Gandy.
Even if you enjoyed the LIVE streaming of the Burberry Prorsum Menswear show broadcasted by Fashion avec Passion, don’t waste another minute to feast your eyes again on the wonderful collection imagined by Christopher Bailey.
I’ve already watched the show so many times since its broadcasting yesterday afternoon on our website, that it’s starting to get hard to keep count.
Photos courtesy of: vogue.co.uk, superfuture.com, straitstimes.com, 00o00.blogspot.com, latimes.com
Video courtesy of: Burberry via youtube.com