January 3, 2013

Breitling, from outer space to Jordan and wherever Bear Grylls might take it next

Breitling for Bentley

What could be an extravagant after-holidays get away? How about flying to Amman, Jordan, to the latest Breitling boutique and purchasing one of their USD 175 000 most expensive timepieces as an after-holidays gift? Ok, if the lavish Breitling for Bentley Mulliner Turbillon isn’t quite your style, you do have a wide range of collections to choose from.

Superocean, Avenger, Galactic, Colt and the Professional line are only a few of those available to cater to the most elegant technology buff. Ok, if not style nor flight or navigation professional accuracy were your sticking points, Breitling also sells a comparatively affordable USD 2 000 version. And it still is most likely to be the most amazing timepiece you have ever owned.

The Breitling Swiss watches, true “wrist instruments”, have been produced since 1884 and provide both timeless elegance and unrivaled accuracy and reliability to their clients. The tradition watch maker is proud to be using its very own mechanical chronograph movement, as well as for having been a leading pioneer in this specific watch complication, feature that has positioned Breitling in a leading position for aviators and aviation time apparel.

As for the cool factor underlying all of Breitling’s pure performance, it is perfectly exemplified by the Breitling Navitimer being part of the very real professional customized equipment for the Mercury space program or the Breitling Emergency enhanced with a presumable radiation detector being part of the not-so-real gear of the Cold War Thunderball Sean Connery 007.

And it is precisely this larger than life status that has made both Bear Grylls to swear by his Breitling in his life and death on screen dares, as well as lured luxury car maker Bentley for the launching of a joint Breitling for Bentley collection.

With the luxury watches market in Jordan and elsewhere continuing to boom and Breitling’s status as firm as ever, their business does seem to be ticking like clockwork.

Breitling for Bentley

Photo source: breitling.com