August 2, 2013

Bottega Veneta is making art. But not just art for art’s sake

Bottega Veneta fall 2013 campaign

Bottega Veneta is not your run-of-the-mill luxury brand, as Bottega Veneta has an aura of the unique. A quality of authentic sophistication, of effortless singularity.

So, it is only befitting that the new fall-winter campaign is shot by an art photographer and that it was chosen by Creative Director Tomas Maier for the specific emotion that the artist’s deep contextualization and surreal juxtaposition is able to convey.

Bottega Veneta fall 2013 campaign

And it is just as natural for Ralph Gibson’s original vision to organically match the simple yet exuding barely contained energy quality of fall’s pieces de resistance. The genius bags and ingenious leather prêt-à-porter in the BV fall colours – Quetsche, Ardoise, Prusse, Petale, Brique – are perfectly complemented by the story of the new campaign.

Bottega Veneta fall 2013

Bottega Veneta fall 2013

Bottega Veneta fall 2013

All the while, Bottega Veneta proves once again its balanced perfection, with new numbers and launches. The first half of 2013 has seen a 12.9% sale increase, up to EUR 465.6 million. While the newly opened Melrose Place boutique in Los Angeles indulges its Californian clientele with a curated selection of BV’s best, in a setting akin to its natural surroundings. Just what we were talking about – sophistication and authenticity, isn’t it?

Bottega Veneta Melrose Place Los Angeles boutique

 

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Photo source: Bottega Veneta