So, it is only befitting that the new fall-winter campaign is shot by an art photographer and that it was chosen by Creative Director Tomas Maier for the specific emotion that the artist’s deep contextualization and surreal juxtaposition is able to convey.
And it is just as natural for Ralph Gibson’s original vision to organically match the simple yet exuding barely contained energy quality of fall’s pieces de resistance. The genius bags and ingenious leather prêt-à-porter in the BV fall colours – Quetsche, Ardoise, Prusse, Petale, Brique – are perfectly complemented by the story of the new campaign.
All the while, Bottega Veneta proves once again its balanced perfection, with new numbers and launches. The first half of 2013 has seen a 12.9% sale increase, up to EUR 465.6 million. While the newly opened Melrose Place boutique in Los Angeles indulges its Californian clientele with a curated selection of BV’s best, in a setting akin to its natural surroundings. Just what we were talking about – sophistication and authenticity, isn’t it?
Photo source: Bottega Veneta