July 17, 2012

Betty Boop inspired mascara, from Lancôme

 

The new mascara launched by Lancôme has an unusual star campaign: Betty Boop cartoon character. In the ad promoting Hypnôse Star Mascara, supermodel Daria Werbowy plays the role of a rising star in need of some advice, and Betty Boop advices her to “say it with the eyes”.

 

But apart from the ad, the new mascara is as serious as it can get. Inspired by the Thirties, its light texture is enriched with mineral pigments, light-reflecting oils, and carnauba wax, to keep the curl in place.

The brush is triangular, to cover every lash. Hypnôse Star Mascara is already in stores, priced at £21.

Photos: moresay.com