May 31, 2012

Bagsnob Will Launch A Luxury Denim Capsule Collection With DL1961

It’s settled. If you happen to love a certain product, tweet about it! You may just be contacted by its creator and asked to endorse it. Of course, it helps if you’re an Internet superstar.

Tina Craig and Kelly Cook, of the famous blog bagsnob.com have been invited to create a capsule collection for the fast-growing premium denim brand DL1961, after Craig tweeted last year that the luxury brand makes the “world’s best-fitting, butt-lifting, leg-shrinking jean”. Craig also added that “They take off five pounds and they never stretch out.”

The internet became abuzz over her claims and Sarah Ahmed, DL’s marketing director and daughter of company founders Faisal and Meliha Ahmed, contacted the girls for a collaboration.

Thus, a capsule collection of six jeans made in the brand’s signature Xfit four-way stretch denim, “a jean for every day of the week”, as Ahmed stated.

There is already such a high demand that deliveries for fall of the DL1961 X Bagsnob jeans begin in July, with a pair costing between $160 and $200.

The collection includes jeans for every occasion. The Plaid Hipster, the Cocktail with leather patches, the Black Tie with a metallic print and the Transition Trend in ombré blue or magenta are all based on the classic best-selling DL Emma cut, while the Travel Pant with gold zippers on the back pockets which holds passports is a skinny midrise jean, and the Sunday Brunch is a flared model in jade or magenta.

DL’s success is mostly credited to the fact that it is the only denim brand that uses the Xfit technique, in which Lycra is wrapped in cotton thread and then woven with polyester into the fabric. DL1961 jeans are sold online, but can be also found on the shelves of famous department stores such as Bloomingdale’s, Neiman Marcus, Nordstrom and Harvey Nichols in Hong Kong.

This is not the first time that the girls of Bagsnob were invited to collaborate with a well-known brand, having collaborated with DKNY just last year for a line of bags. Check out the girls’ blog, featuring witty and acid comments about various fashion and beauty products (and of course, bags), and definitely check out the DL1961 X Bagsnob collection, for a pair of jeans that will surely flatter your figure and that you can wear at any time of the day.

Photos courtesy of: wwd.com