June 10, 2013

Armani One Night Only – The Most Exclusive Night Of The Year

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The love story between Giorgio Armani and his native Italy continues to be illustrated, ever since 1975 and up until present time, in the sweetest of ways – the acclaimed designer’s creations perfectly reflect the sensual, yet refined spirit of the Italian woman.

The designer’s pride at being Italian, declared by Signore Armani himself with every occasion, has most recently been celebrated with a truly special event – One Night Only Roma, the most explosive event of the season, translated into an exclusive runway show presented at the Palazzo della Civiltà Italiana, along with an exquisite exhibiton featuring signature Armani looks, and the re-opening of the Armani boutique on Via Condotti, Roma.

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The fashion show, staged especially for the One Night Only event, featured a selection of re-worked looks from both the men and women’s Giorgio Armani and Emporio Armani Fall/Winter 2013 collections, as well as a set of looks from the Giorgio Armani Privé Spring 2013 collection.

The clothes were re-worked by Armani so that they would cater specifically to his client’s needs and desires, taking into account their shapes and silhouettes, as the designer is a fervent supporter of the idea that 90% of a runway collection should be able to eventually make their way onto store shelves.

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Along with the runway show, the guests of Signore Armani’s exclusive soirée were treated to an extended version of the Eccentrico exhibition – a selection of 62 iconic Armani pieces dating back from 1985 up until present day, originally opened to the public almost a year ago in Milan.

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The re-opening of the Armani store on Via Condotti, celebrated as part of the fourth edition of the One Night Only series of events (the first three editions – London, 2006, Tokyo, 2007, Peking, 2012 – also an enormous success), is part of an important expansion strategy of the brand – just this year, Armani boutiques have been opened in numerous cities, such as Madrid, Hong Kong, Ayoama, São Paulo or Cannes.

Sneak a peek into the backstage of the Armani One Night Only Roma show, share the glamour of the opening ceremony and let yourself be mesmerised by the equisite runway presentation:

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Photos courtesy of: wallpaper.com, globalblue.com, cika.co, hauteliving.com

Videos courtesy of: Armani via youtube.com