January 3, 2013

Alicia Keys, the latest to have caught the Lanvin sparkle

Lanvin sheer pink

The Lanvin French high fashion house has both a century-long history and couture prestige that have stylishly brought its fame from the early 1900s bourgeoisie to Demi Moore and Jennifer Lopez.

The revered Jeanne Lanvin has been the couturière to the Paris rich since 1889. Her early boutique at rue du Faubourg Saint-Honoré has been the starting point of a tremendously creative fashion career, madame Lanvin’s designing genius spanning over the decades from children’s wear, home décor, sportswear, menswear, furs and lingerie to her ultimate symbol – perfumes – and the iconic Arpège.

It was Marie-Blanche, Jeanne’s daughter, the muse generously inspiring Lanvin during its beginnings. And over the years, the fashion house’s tradition and originality have come to lure numerous investors, persuaded to feed into the Lanvin aura of sheer elegance – the Vuitton family, in the 1990s and L’Oreal, from the 1960s onward. Today, Lanvin Paris is owned by Shaw Lan Wang, a Chinese businesswoman and philanthropist and has its own exclusive boutiques in a handful of European, Asian, Middle Eastern and American cities, as well as in Casablanca and Sao Paulo.

And it appears that the business strategy at Lanvin is just as carefully yet lavishly crafted as a Lanvin gown.

Alber Elbaz, the designer at Lanvin, is among the Time 100 most influential people on the planet and gets to casually advise Natalie Portman. “Wear flats. You’re short. It’s much cooler not to pretend.”

Michelle Obama sports USD 540 Lanvin shoes while volunteering for the hungry.

Millions listened and bought when, in 2010, Lanvin loved H&M.

And Alicia Keys burns bright on January 2013 cover of Essence in a flawless red Lanvin dress. This girl is on fire.

Lanvin has always been.

Lanvin loves H&M 

 Photo sources: elliesstylebook.blogspot.com, globalgrind.com, veyriernina.wordpress.com