October 9, 2011

ABSOLUT fashion party by Gareth Pugh

The end of September 2011 gathered the selective crowd of Paris Fashion Week to the Silencio Club, where British designer, Gareth Pugh, hosted a party to launch the limited edition of Absolut Vodka new bottle.

Inspired by one of his archive designs, Gareth Pugh reshaped the bottle into an innovative gothic structure with twelve geometric facets. Pugh’s collaboration with Absolut Mode Edition comes after a series of others famous designers signatures, such as: Tom Ford, Versace, Stella McCartney or Jean Paul Gaultier.

With a price rate of about 350 €, Absolut by Gareth Pugh is exclusively available at W Hotel London and Colette in Paris.

While I was in Paris, I couldn’t find it, as it was already soled out. But I am still keen on having at least one bottle. At the party waiters served the most refined cocktails I’ve ever tasted and the demand so high, that they couldn’t handle the guests’ request.

This is what I call success for the brand. And an ABSOLUT successful party!

Good entertaining music, spiced up by a couple of oldies but goldies, flavorful drinks and my entertaining team, formed by Ingrid Chua Go (www.thebaghagdiaries.com) and Andreea Macri (andreeamacri.com), totally made my night.

Lindsay Lohan, Rossy de Palma, Ellen von Unwerth, Delfina Delettrez Fendi, James Goldstein, Ece Sukan and designer Thakoon Panichgul, electrified the atmosphere with their distinguished presence.

It was definitely the blast of the season!


Photos: wwd.com & freakdeluxe.co.uk