May 26, 2014

A Flora among flowers. Gucci, the silver medal in London!

The universe of Flora is almost just as vast and fascinating as the flowers of all the four seasons. Since its creation by Gucci especially for Princess Grace of Monaco, in 1966, the delicate yet vital design of Vittorio Accornero has known a great variety – testimony to its success worthy of a legendary fashion pattern, a genuine symbol of the Italian House.

Flora’s most recent embodiment actually was a wonderfully romantic garden designed by award-winning landscapist Sarah Eberle at RHS Chelsea Flower Show. The elaborate Gucci floral setting was awarded the silver guild medal of the exhibition and also constituted the ideal pretext for a new Flora. Gucci Lady Lock Flora, with a handle borrowed from another Gucci celebrity-bag, the Bamboo, is available in a limited edition of 20 pieces exclusively at the Sloane Street London boutique.

Truly, a new flower among flowers – a new Flora among the Gucci perfumes, scarves and dresses. ’’When I first joined Gucci, I immediately asked to see the archive, and it was there that I rediscovered the Flora pattern. I remember chic women – my mother and grandmother among them – wearing Flora scarves in the Seventies, and I’ve always been fascinated by the story behind the design and how it was created for Princess Grace.’’ says Frida Giannini, the House’s Creative Director.

Gucci Flora Fragrances Chime for Change Janina Nectara Fashion avec Passion

The Flora fragrance has a secret. By purchasing one, you automatically make a donation for women’s humanitarian and development projects. See how!


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Photos: Gucci