September 17, 2015

40 years of Armani: The Armani/Dolci limited edition

2015 is the year Giorgio Armani is celebrating 40 years of activity. 40 years of excellence in fashion and in an array of design areas virtually unparalleled – before, as well as after the ascent of the Armani era.

As it’s already well-known to the fans of the Italian designer, but also to chocolate lovers, Armani/Dolci is the sweetest expression of the Armani taste. A good taste that, to honour Giorgio Armani 40, has seen the creation of a unique selection of pralines and has put on its best attire.

The anniversary Dolci collection introduces 4 new chocolates with raisins, dark brown sugar, apple and honey and walnuts fillings, covered in black chocolate.

The box of 16 pralines has, also, been enhanced with an Armani touch. Its exterior look is natural, reminding of wood, and its only ornaments, the iconic GA initials and the anniversary 40 plus the package’s finishing through the wrapping in translucent-opaque paper and its tying up with a golden satin bow, once more express the essence of Armani.

The anniversary edition pralines are available online, at And, starting October 14, at the Milan, New York, Kuwait City, Doha and Taichung Armani/Dolci boutiques.

The landmark year of 2015 has been punctuated by the Armani Group throughout.

From the very first part of the year, the #Atribute series has brought and continues bringing to the forefront moments, creations and collaborations of great significance for the House’s trajectory and for fashion history alike.

The jacket, Giorgio Armani’s signature design, Armani on the red carpet and in cornerstone Hollywood productions (dressing up Richard Gere, Leonardo Di Caprio, Sean Connery, Tom Cruise, Andy Garcia, Al Pacino, Viggo Mortensen, Sean Penn, Russel Crowe, George Clooney, Brad Pitt, Cate Blanchett, Jodie Foster, Penelope Cruz or Catherine Heigl), the fashion house’s pop culture collaborations (Elton John, Beyoncé, Lady Gaga or 50 Cent performing in Armani or Armani’s joint ventures with LG and Vespa) are merely a few of the most reverberating of the taken snapshots.


The most wide-spanning anniversary project is, however, Armani/Silos. The Milan exhibition center brings to the public a permanent collection of 600 clothing items and 200 accessories bearing the Giorgio Armani label.

And at the Armani/Silos inauguration and exhibition opening it was friends and admirers of his fashion that celebrated Armani. Among those present at the event were Tina Turner, Glenn Close, Cate Blanchett, Hilary Swank and Pierce Brosnan.


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Photos: Armani